Many people start every AI chat from nothing. They retype the company background, the customers and the tone they want. By afternoon they skip it, and the answers get worse. The fix is one page that describes your business as it is today. You paste it at the start, and you update it when something changes.
The mistake most people make
They hope the AI will remember from old chats, or they pay to have an AI retrained on their documents.
“A founder paid an agency ₹1,50,000 to retrain an AI on the 2024 product catalogue. Two months later, prices changed and three new plans launched.”
“The retrained AI kept quoting 2024 prices and describing plans that no longer existed.”
How it works: the staff handbook
A factory in Pune raises its daily travel allowance from ₹1,500 to ₹2,200 for the new financial year. Nobody replaces the 40 managers. The HR head edits page 8 of the handbook, marks it version 2.1, and sends it round. Everyone works from the same page. Treat your AI page the same way: one file, one version number, pasted at the start of work.
What goes on the page
1. A header line
The version, the date and who updated it. For example: '# Company page · v1.2 · updated 2026-09-15'.
2. What rarely changes
What you do, who your customers are, why they choose you, and how you like to sound.
3. What changes often
This quarter's prices, current offers, delivery times and stock.
4. What changed
Two or three lines at the bottom on what was retired, so the AI doesn't use an old rule.
Keeping the page useful
Update the page I use to describe my business to the AI. Here is the current page (version 1.1): """ [Paste your current page here] """ Here is what changed this month: """ [New prices, retired services, new roles, new delivery terms] """ Your task: 1. Give me the full updated page as version 1.2. 2. Remove every rule or number that the changes replace. 3. Add three short lines at the bottom under "What changed": added, changed, removed. 4. If a change is unclear or clashes with the old page, mark it [CHECK] and don't guess.
You describe the changes once, and the AI rewrites the page and lists what changed. You still read it before you use it.
Why is a page you edit better than retraining an AI for everyday prices and rules?
Show the answer
Editing the page takes effect the next time you paste it and costs nothing. Retraining fixes old facts into the AI, and changing them means paying again.